Terms of Use
Last updated 17 August 2026.
The short version
- 1.Our calculator gives a rough estimate from the answers you type in. It is not a valuation and you should not make decisions based on it.
- 2.We are not an advisor, a broker or a valuation firm, and we do not act for you.
- 3.If we introduce you to an M&A advisor, that advisor is an independent business. Anything you agree with them is between you and them.
- 4.You pay us nothing, ever.
- 5.Please give us accurate information, and please don't scrape or misuse the site.
These terms, and agreeing to them
These terms apply when you use this website, including our valuation calculator. By using the site, and in particular by submitting the calculator, you agree to them. If you do not agree, please don't use the site.
They sit alongside our privacy policy, which explains what we do with your information. Where the two documents overlap, the privacy policy governs anything about personal information and these terms govern everything else.
The site is operated by Coldclick Consulting Ltd, trading as Coldclick. Full company details are at the bottom of this page.
What Coldclick is, and what it is not
Coldclick helps owners of US businesses who are thinking about selling. If you want an introduction, we connect you with sell-side mergers and acquisitions advisors who work with businesses like yours.
We are not:
- an M&A advisor, an investment bank or a business broker;
- a broker-dealer, or registered as one with any authority;
- a valuation firm, appraiser or accountancy practice;
- a law firm, tax adviser or financial adviser.
Nothing on this site and nothing we say to you creates an advisory, fiduciary, agency, brokerage or professional relationship between us. We do not act for you, we do not represent you, and we do not negotiate on your behalf. We are not a party to any transaction you may enter into.
Who can use this
You may use the calculator if you are at least 18, you are an owner or officer of the business you are entering information about, or otherwise authorised to provide that information, and the business is based in the United States. Our estimates and the advisors we work with are US-focused, so the service is not intended for businesses elsewhere.
The valuation estimate
This is the most important section on this page, so it is written plainly.
The calculator produces a rough estimate based only on the answers you type in. It applies general multiples drawn from what businesses in broad sectors have sold for, adjusted for the revenue trend, the proportion of recurring revenue and the level of owner involvement you tell us about.
It does not verify anything you enter. It does not look at your accounts, your contracts, your customer concentration, your premises, your assets, your liabilities, your location or your market. It does not reflect any offer that any buyer has made or would make.
It is not a valuation. It is not advice, an appraisal, a professional opinion or a fairness opinion, and it is not suitable for any purpose that requires one. That includes tax, accounting, lending, insurance, litigation, shareholder, matrimonial and probate purposes.
You should not rely on it. What a business actually sells for depends on due diligence, the specific buyer, the deal structure and the market at the time, none of which the calculator can see. Two businesses giving identical answers could sell for very different amounts, or not sell at all.
We give no warranty that any estimate is accurate or complete, and we accept no liability for anything you do, or do not do, on the basis of one. If a number matters to you, instruct a professional to prepare a proper valuation.
Introductions to advisors
If you ask us to, we may introduce you to one or more sell-side M&A advisors. When we do:
- Each advisor is an independent business. They are not our employees, agents or partners, and we do not supervise, control or direct their work.
- We make introductions based on what you have told us and the criteria the advisor has given us. We do not carry out professional due diligence on advisors and we give no warranty about their competence, conduct, licensing, fees or results.
- Anything you go on to agree with an advisor is a matter between you and them. We are not a party to it, we do not see or approve their engagement terms, and we are not responsible for their acts or omissions.
- You decide. You are under no obligation to speak to any advisor we suggest, to engage one, or to sell your business. You should take your own legal, tax and financial advice before entering any engagement or transaction.
- We cannot promise you an introduction, a particular advisor, a particular number of introductions, an offer, or a sale.
What this costs you
Nothing. You pay us no fee for the calculator, for an introduction, or on any transaction that follows.
Sometimes an advisor pays us a fee for an introduction to an owner who matches the criteria they gave us, and sometimes we make an introduction for nothing. Where a fee is payable it is earned on the introduction itself, it is never a percentage of any transaction, and nothing further is owed to us if you go on to sell. We tell you this so you know how the service works, and it does not change what you owe us, which is nothing.
What we ask of you
- Give us information that is accurate to the best of your knowledge. An estimate built on figures that are wrong will be wrong.
- Do not submit anyone else's personal information without their authority.
- Do not use the site unlawfully, or to harass, defraud or mislead anyone.
- Do not scrape, crawl, harvest or use automated means to access the site, and do not attempt to extract our data or reverse engineer how the calculator works.
- Do not attempt to interfere with, overload or gain unauthorised access to the site or anything connected to it.
- Do not use the site or anything on it to build or promote a competing service.
We may withdraw access to the site from anyone who does any of these things.
The site itself
We may change, suspend or withdraw the site, the calculator or any part of them at any time, and we may change these terms as described below. We try to keep the site available and working, but we do not promise it will be uninterrupted or error free, and we are not liable to you if it is unavailable.
The site, its content, its design and the calculator, including the logic and the underlying data, belong to us or our licensors. You may read and print pages for your own use. You may not copy, republish, sell or exploit any part of it commercially without our written permission. "Coldclick" and our logo are ours.
Where we link to another website, we do so for convenience. We do not control those sites and are not responsible for their content.
Our liability to you
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. Those things sit outside everything below.
Subject to that, and because we provide the site and the calculator to you free of charge:
- The site and the calculator are provided as is. To the fullest extent the law allows, we exclude all warranties, conditions and terms implied by statute or common law, including as to accuracy, fitness for a particular purpose and satisfactory quality.
- We are not liable for any loss of profit, loss of sale, loss of a deal or of an opportunity, loss of anticipated savings, loss of business, loss of goodwill, or for any indirect or consequential loss, however it arises.
- In particular, we are not liable for any decision you take or do not take in reliance on an estimate, or for the acts, omissions, advice or fees of any advisor we introduce you to.
- Our total liability to you for all claims connected with the site, the calculator or an introduction, whether in contract, tort including negligence, or otherwise, is limited in aggregate to £100.
You use the site for business purposes, so we are not liable to you as a consumer, and consumer protection provisions do not apply to your use of it.
Your liability to us
If you break these terms and that causes us loss, or causes a third party to bring a claim against us, you agree to cover our reasonable losses, costs and expenses arising from it. This does not apply to anything caused by our own breach or negligence.
Changes to these terms
We may update these terms. The date at the top shows when they last changed. The version in force when you use the site is the version that applies to that use, so please check back if it matters to you. If we make a change that materially affects you, we will take reasonable steps to bring it to your attention.
General
If any part of these terms is found to be unenforceable, the rest continues to apply. If we do not enforce something straight away, we do not lose the right to enforce it later. You may not transfer your rights under these terms to anyone else; we may transfer ours if our business is reorganised, sold or merged, and doing so will not reduce your rights. Nobody other than you and us has any right to enforce these terms. These terms and our privacy policy are the whole of what has been agreed between us about your use of the site.
Governing law and jurisdiction
These terms, and any dispute or claim arising out of or in connection with them, the site or the calculator, are governed by the law of England and Wales. You and we agree that the courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.
Nothing in this section affects any right you have under the mandatory law of the place where you are based that cannot be excluded by agreement.
Company details
Coldclick Consulting Ltd, trading as Coldclick.
Registered in England and Wales, company number 17318934.
Registered office: 84 Rushdean Road, Rochester, ME2 2QB, England.
Email jonathan@coldclick.io.